Social bookmarking for the enterprise has been getting a lot more attention as of late and something I’ve been keeping a keen eye on in my Enterprise 2.0 research. While the 2.0 paradigm and collective intelligence and collaboration is well on its way, the traction is the enterprise is just now gaining momentum…clearly following the “consumerization of technology” trend. More on the consumerization of technology in a later post.

The roll-out of blogs, wikis and other 2.0 collaborative tools, particularly social bookmarking tools, has been gaining steam. The premise is really leveraging the collective intelligence of an organization to empower the experts at all corners of the enterprise to be leverage points for the rest of organization. An interesting company that is really leveraging the power of connections, relationships and linkages is a valley-based start-up called Connectbeam, a company I first discovered during an interview on PodTech. Puneet Gupta, Connectbeam’s CEO, once referred to the company’s offering as “del.icio.us for the enterprise”, a very fitting description. One of my colleagues, Daniela Barbosa, has a good post on social bookmarking and also touches on early adopter, Honeywell, an early adopter of many E2.0 technologies.

Other players in the space that I am not as familiar include Cogenz, Trampoline Systems and en.terpri.se which is an offering recently launched out of BEA Systems. It definitely appears that Connectbeam has the early lead and it will be quite interesting to see how this industry develops and unfolds over the next 12 months.