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Interesting Enterprise 2.0 Event

Saw mention that there is a very interesting E2.0 event coming up in NYC. Two blogs I read often, Fast Forward and Andrew McAfee, both mentioned that a 24-hour Enterprise 2.0 Rave where topic leaders will getting together with early E2.0 practitioners. It is geared towards practitioners only and not for vendor pitch, even though I believe they will have slots where vendors or players in the space can have a few moments to show themselves. Professor McAfee speaks about it more in depth in his post.

Sounds like a fantastic idea for an event. The Enterprise 2.0 paradigm seems like a game changer but we’ve seen it before. The key again is going to be whether these new technologies such as blogs, wikis and other collaborative engines can ‘cross the chasm’ and get into the hearts and minds of the enterprise mainstream. That is what the entire event seems to be about, how to gain adoption, understand the pain points of roll-out and really isolate on the tough issues to make this work. Getting everyone together to discuss these issues is critical to get collective mind share on how to make these new tools work for organizations, not for the sake of technology but for the benefit of the organizations’ ROI.

[UPDATE: If anyone is interested in attending the event, use "bloggers" as the discount code during the registration process to get a $250 discount.]

  • http://www.emergencemarketing.com Francois Gossieaux

    Hi Lou – thanks for mentioning this event. If any of your readers would be interested in coming they can use “bloggers” as a discount code during the registration process to get a $250 discount.

  • http://www.emergencemarketing.com Francois Gossieaux

    Hi Lou – thanks for mentioning this event. If any of your readers would be interested in coming they can use “bloggers” as a discount code during the registration process to get a $250 discount.

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