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Personalization (interaction?) and Web 2.0

In my last post, Steve Smoliar, brought up in a comment how we are still missing some of the critical “face-to-face” that you would hope Web 2.0 would bring.

It does shed light on an interesting question about the difference between personalization and personal interaction. Everything has become Web 2.0 lately. It is about sharing and collaboration. It is about technologies like AJAX. It is about delivery mechanisms like RSS. It is about structure of pages, etc, etc. And I would say it is very much about personalization.

As we know, people can personalize everything. One of the most popular and continually growing areas of one of the biggest web players is iGoogle (or what everyone knows as Google Personalized Home). Google Blogoscoped has a great post on the Google Personalization Workshop where personalized home and gadgets takes center stage.

But where is the personalized interaction that Steve brings up in his comments? Is it Second Life where you see yourself interacting with an avatar? Can it only be derived from communications solutions? Or have we reached the current limit where Web 2.0 interaction occurs through blog comments, sharing great book reads and photos? Something to think about…

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