I remember when I first saw a post from Jeff Nolan about his joining Teqlo as CEO after his time at SAP Ventures. The concept of Teqlo I found very intriguing at the time: mash-ups and web services for everyone, the commoner…no development experience or understanding necessary.
The promise of being able to develop applications by leveraging web services without having to code was something I would find personally useful and on first blush, thought could be a category killer. At the same time, I had my share of skepticism about the plausibility of achieving such an objective. To clarify: I’m not saying it isn’t doable, everything is doable. But we are so early into the mash-up world, being able to provide ALL users a layman’s environment to develop applications using web services without technical knowledge seemed a bit far-fetched.
My initial skepticism was confirmed with my experience with the Teqlo alpha. There were still too many variables and panels that you had to deep dive to understand what they did, even simple attributes such as panel width/height. My experience caused by to really focus off of the “coolness” of their promise and think more about the user value. And it brings up an interesting question:
What is the value proposition of providing web services to the average individual so that they can build personal applications?
It sounds inviting. Build an app that pings the airline for flight status, brings directions to the airport right to your desktop and perhaps hits some APIs to get the traffic reports for that route. The question is what is the demand for this? How many people really have the need to do things like this? And does that number justify the investment to develop a platform that will gets wide enough adoption to have positive ROI?
Today, the circle completes with Jeff Nolan’s announcement that he is changing course and moving on. His reasoning:
Teqlo is a fantastic concept and a potentially very disruptive business but it became clear that it needs more time in the oven in order to further develop and, more importantly, package the service. Spending 6+ more months in development before re-entering the market is not what I want to be doing
Teqlo definitely could be on to something but we won’t know until they re-emerge with a fresh coat of paint. However, the technology is solvable. The question is whether there is a market.