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July, 2007:

Ten “Move to WordPress Self-hosted” Tips – Part I

After moving correlate to its new location and re-building the blog, it became apparent to me the number of things I learned just by reading through some best practices and documentation on the web.  Whether it being how learn to dabble more than I’ve used to with stylesheets or page construction, or even learning some basic PHP.  Some advice though is that I would only personally recommending going self-hosting if you have a decent degree of technology knowledge and have built a web site before. 

So here is part I of the ten tips to think about when launching your own self-hosted blog (particularly if you are using WordPress) that I learned from my own experience:

  1. Domain Hosting – After selecting your domain name, you’ll need to find a hosting provider where your site will live.  There are a variety of hosting providers out there, you’ll need to pick one that best suites your needs.  I’m using Laughing Squid who happens to be a mentioned host provider for WordPress.  (They’ve been great so far.)  Using a hosting provider that knows the blogging software you are going to use is as good a reason as any.
  2. Blog Software – Very tied to your decision in number one.  Blogging software is all about personal preference.  I chose WordPress because my experience hosting correlate at WordPress.com over the past couple of months was such as positive one.
  3. Content Port – If you already have a blog, you are going to want your data.  Using WordPress, the best way to do this is to ‘export’ your content to XML from the ‘manage’ page.  This will give you an XML file of all of your data which you then ‘import’ into your new blog in your new administrative area.
  4. Theme Selection or Build – My suggestion to get a decent looking site off-the-ground quickly is to use one of the many themes that creators make available.  They are all of the place for you to use, edit and make your own.  Just at the official WordPress theme directory there are more than you’d wish to sift through and the creators have tons more at their own sites.  I used one by GFXedit.  Note:  Remember to give the original creator credit for their work by putting them in your footer and also note if you edited the theme, I’m sure they don’t want credit for any bugs/ugliness you create with your own sensibilities.
  5. Widgets – If you are using WordPress and you want to use the ‘widget’ functionality (which I highly recommend), be sure to pick a theme configured for it, otherwise you will have to configure it yourself and wreaking havoc with the page construction.  Widgets give you tremendous capabilities for your sidebars and using the ‘text’ widgets is a great way to leverage third-part embed objects like Flickr, Shelfari, Skype and Twitter. This is in addition to the ones that WordPress provides you out of the box.

Stay tuned for next five tips…

Welcome to correlate’s new location

Welcome to the new location for correlate.  Apologies to those who have been waiting for a new post, I haven’t had a chance to post over the past couple of weeks.  There is a lot going on at work and moving correlate to a new domain has taken some of my blogging time up.  I hope to be able to post more often now that the move to self-hosted WordPress is complete.

Perhaps one of my first posts will actually be some information and helpful tips for anyone considering moving their blog to a self-hosted environment.  It is remarkable the amount of flexibility you gain by doing so (I know, no surprise to those who have been doing it for years.)  Anyway, til then…

NBC Study on DVR Advertisting Views

TV AdvertisingI will admit, I am a fast-forwarder. I condense three hours of prime time viewing into a much more condensed time frame, usually starting at 10 p.m. The ability to fast-forward on a DVR has been a much debated issue in the advertising community. Now, NBC comes out with a study that I first saw mentioned this morning in Techdirt that states that people still pay attention and that the ads have value even in fast forward most.

Now, of course, media outlets have every reason to want to say people still pay attention to the ads, it is in their interests. And many are not buying it. The challenge for advertisers is to find that positive correlation in the advertising run with brand equity increase and/or product sales increase. The same goes for ad campaigns on the internet. Even with the technology in place to avoid ads, I for one do still pay attention. (At a minimum, I need to watch for when to stop fast forwarding!)

One thing on the DVR front that jumps out at me is ‘fast-forward ads’. What is that? Well, why not design an ad that gets the message across without sound and in fast forward mode. Remember, those cartoons people draw that shows animation when you flip the pages, same thing, frame-by-frame story telling. One of the commentors on Techdirt said they’ve seen it in action. I know I’ve seen it on the side of the tunnel going between Hoboken and NYC, Target ran a whole campaign in that tunnel a couple of years ago. I still remember all those Target logos bouncing around.

Blog of the Month award

No, I’m probably not starting this as a monthly thing but I do have to give credit where credit is due. Marc Andreessen, <sarcasm>known to be an extremely unsuccessful entrepreneur as the co-founder of Netscape, LoudCloud and now Ning, </sarcasm> is now author of the correlate “Blog of the Month” award: blog.pmarca.com.

And as world renown as ‘correlate’ is, this is quite the accomplishment since the blog was only launched at the beginning of June. It is one of the more thorough blogs with some of the most comprehensive posts I’ve read in quite some time. Not sure how he finds the time between Ning and writing it. He has some fantastic coverage on Facebook. Some very good insight in the nature of working with venture capitalists. And the latest is his Guide to Start-ups.

I highly recommend it. And if there was any doubt, the tag line “Often wrong, never in doubt” wins the correlate “Blog Tag line of the Month” award.