Kudos to Anagran

Specifically to their PR group, their PR agency, K/F Communications, and their collective astute use of the blogosphere.  On Wednesday, I wrote a post that expressed mixed reviews of the company’s prospects.  I’ve noticed that I’ve been getting some referring traffic from their news page.

Think it is fantastic how the company is looking at who is talking about them in the blogosphere.  And even better that they are embracing both those that express doubt about the business and market (as I did) as well as those who think that they may be onto something (okay, I did that too).

The point being, this is exactly some of the elements of the blogosphere that foster a place where companies can control their message and be part of the conversation.  They should take it one step further to join the conversation through a blog of their own and commenting.