Now that we had our successful launch this weekend, I now feel more comfortable discussing the new Factiva multimedia offering launched in partnership with EveryZing. One of my over-zealous colleagues, Daniela Barbosa, decided to provide insight into our new search offering some time ago. (I think she was just looking for a reason to use Sketch-up). As way of a little background, feel free to take a look at the Factiva press release. And today, we had some very good coverage from Outsell regarding the initiative.
For me, it was a really interesting product that came together working with a great team. Multimedia was a new space for us to enter and it took some real creative thinking in product, technology, content, legal and marketing to make it happen. It is definitely one of those projects that you remember (both the good and the bad) but that is what makes new product development so great.
Making things even more interesting from a personal level was how the partnership came together in its beginning phases. Just as the team and I were in the midst of our modeling and multimedia partner diligence, I received a LinkedIn update alert that one of my MIT Sloan colleagues, Jeff Baer, joined the business development team. (Who says social networking doesn’t work?) After a couple of preliminary conversations, we were off to the races. Have to give special thanks to Jeff as he worked through many of the elements of the partnership, we really collaborated as two organization (and the thanks goes to many on both sides) to ensure it was a partnership that was win-win but most importantly were putting a product out that added a tremendous amount of value for Factiva customers. Great stuff…
Here are a couple of screen shots that I took from the product today:
