I just got my hands on Forrester’s Web 2.0 Social Computing Dresses Up For Business report, sure there will be some good nuggest of information in there. If the rate of mentions of Enterprise 2.0 are positively correlated with the number of times it is coming up for me in conversations, particularly with customers, then I think we can be certain we’ve entered the traction-gaining portion of our program with 2.0 technologies in the Enterprise. Bill Ives mentions the report and discusses the report as well.

While Bill discussed Enterprise 2.0 and how CIO’s need to view and deal with movement, I tend to be a believer that the biggest reason for the push and demand for these technologies is the digital native. ExtremeNano has an article entitled ‘Digital Natives’ Will Drive Web 2.0 into Your Business, that echoes the digital native is driving the movement. Good article that claims four years will be the “cliff” for Enterprise 2.0 where we really see it take hold, I’m betting ‘under’ on it.

For those of you who want a quick primer on Enterprise 2.0, I’m still touting Scott Gavin’s depiction of it which I discuss in recent post (with the video!).