Not that it was ever gone, people often still like to read off the computer whether it be a newspaper, magazine, book or whitepaper (anyone try reading an entire research report online?, it is tough). And a patent filed in
1996 2006 [thanks to Bill at seobythesea for the correction] may not tell us one way or the other. But it is very interesting that Google has some very intriguing ideas for the space. Covered in Google Magazine?. My personal favorite for comprehensive coverage is from Dave Harry in his post, It’s a Bird! It’s a Plane! It’s Google Personalized Publishing!
Anyway, think people have to get interested when you mix online/offline with content personalization and personalized advertising. As there have been some headway in the area for the Google engine hitting radio, the potential of redefining the level of control for users to get the content they want and the opportunity for advertisers to reach them is not too far of a stretch. It also ties back to the business Google is continuing to try to generate in the print ad business. And most interestings in my opinion, it does bring up a new twist to how print subscriptions and online business can emerge. The learnings that can be distilled in the online world and the rate learnings can occur (where all of the hype around Facebook is merited) could become a true disrupter.
As Greg Merkle joked today, “Time to go increase your toner supplies.” So as the holiday season is coming up, I’m sure HP would be ecstatic to have you add printer cartridges to your stocking stuffer list.