Mark Pesce, a consultant based in Sydney, is someone I’ve just started recently following on Twitter. He recently gave a good talk regarding Twitter which discusses the emergent use cases of the service and its global impacts. He topped it with his closing remarks at Web Directions South 2007. He gave a fantastic and insightful talk called Mob Rules which discusses the power of networks and how the networks (the mob) always find a way to the solution where “value” lies.
It isn’t just Twitter or FriendFeed. It isn’t always technology. It is about People and the power of People networks. The power of people networks (and their needs) will drive the technology because technology in many cases will be used to find the solutions to “appease the mob” and their needs. Really gets to the heart of some of the key issues of what is making social networking so pervasive today and all of the lately hyped social software so important.
Recommend checking the video out, worth the time if you are interested in stepping back and thinking about some of the themes and under-currents that are driving a lot of the change we see on the net and will continue to see. You can also check out Mark’s blog at the human network.
BTW, if the fisherman story doesn’t raise an eye-brow about how the world is changing before our eyes, well….
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