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Give Bartz a Chance

Yahoo! Inc.
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The hot news of the day is Carol Bartz being the choice for CEO over at Yahoo! There is plenty of coverage out there about the news.  It seems from everything that I’ve read and how the markets have reacted that the choice is not a popular one.  My two cents on the subject is that we should take a step back and give Bartz a chance to assess the Yahoo! landscape, make some decisions and begin to re-align Yahoo! on the determined course and strategy.  I made some early comments on this over at TechCrunch.

Yahoo! has a tremendous number of assets and really smart people.  Products ranging from search to delicious to flickr all can be knitted together in a cohesive strategy if the right leader and decision making framework is in place.  The boat needs to get pointed in a unified direction. That is why I think Bartz could be a good choice.  She may be new to the web and to media but Yahoo! has a campus full of individuals who are passionate and go to work everyday to build great stuff.  Bartz, from what I’ve read thus far, seems like someone that can assess the playing field for the organization, distill the information and make key decisions.  She clearly understands the gauntlet laid out as she stated:

Yahoo…a company with great assets that frankly could use a little management.

It all seems to blur together at this point but it seems the news regarding the company has been on a downward news cycle since the infamous Peanut Butter memo.  Perhaps there was a lot of merit in that memo where the general gist is that Yahoo! had its hands in too many things and needed to focus.  That is before any of the Microsoft debacle even occurred.  Then everyone coming out of the woodwork to put their view on the situation and what they should do to which Bartz responds:

Everybody on outside deciding what Yahoo should or shouldn’t do–that’s going to stop.

As I said, she is going to need some time to get on the ground, assess and move from there.  She is going to need that chance to do it.  I, for one, believe she should have that chance.  Clearly, she does do:

I can’t give you a timeline. I’m very good at listening, digging around, finding out what’s going on. I don’t expect it’ll take an extraordinary amount of time, but this is a big company. Let’s not put ourselves in some crazy timeline. Let’s give this company some frigging breathing room.

I, again, am bullish on Yahoo!  I think they have some great elements going for it and I never quite rallied behind the concept that they were in real trouble.  Time will tell but I think picking a CEO like Carol Bartz is a step in the right direction in changing the negative momentum that has surrounded Yahoo! for some time and then getting the company plowing forward again.  That’s it, from here out, I plan to give them some room to breath.

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