Comments on: It takes practice

By: 家教

家教 — Sat, 04 Apr 2009 12:15:53 +0000

Have to say I do agree. Things like this just are what they are.

By: ericdbrown

ericdbrown — Tue, 24 Mar 2009 17:04:33 +0000

Shared Link: It takes practice http://bit.ly/wAO5W

This comment was originally posted on Twitter

By: Rodger

Rodger — Sat, 21 Mar 2009 21:03:32 +0000

Chris makes excellent points. While I’m not going to get into a long-haired discussion about the theory behind keywords, as will echo Chris.

People start their search from intuition. In other words, how they frame a problem in their mind will affect which words they use to search for a solution.

It’s a concept deeply rooted in cognitive linguistics. I don’t know if Chris has read theories in linguistics, but he parrots one by Lakoff almost word for word: “by using their [your audience's] language you get significantly more engagement.”

In PR we have this sub-discipline called message development, which is grounded in the same concept of engagement.

This comment was originally posted on KyleLacy.com

By: Chris Baggott

Chris Baggott — Fri, 20 Mar 2009 14:39:50 +0000

Interesting discussion topic. We have actually held two webinars recently titled: “Blogs: Your #1 Search Marketing Tool” that combined had over 2000 attendees from the fortune 100 to one person SMBs…clearly a hot topic of broad interest.

Let me share a couple of quotes from people other than me:

“Think about what people are going to type…and talk about that”
Matt Cutts: Google

“Think about the words that people use to find you.” “Then, as a revolutionary new internet marketing strategy, actually write those words in your copy.” Ian Lurie: Author, Conversation Marketing

The entire concept that you would do anything but write so that your content is found by the largest audience possible is completely foreign to me.

By studying search engine data as it relates to your expertise, you identify what is important to your audience. More importantly, by using their language you get significantly more engagement. Like Matt Cutts says…use their language and increase your audience.

Keep in mind as well that Crap is Crap. If your blog post is nothing but keyword stuffing, it’s not going to drive search traffic and it’s going to have high bounce rates. This is not an either/or strategy.

This comment was originally posted on KyleLacy.com

By: Josh

Josh — Fri, 20 Mar 2009 12:25:18 +0000

I don’t think it really matters. Innovative thought doesn’t correlate to quality of total volume. My site, for example, get’s about 1/4 of it’s traffic from organic searches, but the bounce rate is under 2%. The people who use SEO intelligently will be rewarded. Those who use it for search have their egos stoked and nothing else comes from it. Innovative writing will still exist regardless of how many people abuse SEO.

This comment was originally posted on KyleLacy.com

By: Jeb

Jeb — Fri, 20 Mar 2009 12:13:50 +0000

I don’t think this is anything inherently wrong with writing content that is geared towards search engines as long as that content still follows this rule-

Blogs should add to the conversation and not the noise.

Noise is low value content that is essentially bogging up Google’s results. Like it or not Google is a pretty poor search engine about 10-30% of the time and shows results that are completely worthless to your search. We have done some interesting tests that show you can do simple things to get listed on page one of Google with little effort. Many sites/companies exploit this and the outcome is poor search results, or “noise”.

I like a good signal to noise ratio. Google’s s/n ratio is surprisingly bad. That is why they are vulnerable to peer to peer search via sites like Twitter and Facebook.

This comment was originally posted on KyleLacy.com

By: Kyle Lacy

Kyle Lacy — Fri, 20 Mar 2009 10:59:43 +0000

I think there is a difference between some business blogs/business professionals and other people writing blogs for content.

What about the people wanting to become “experts” but are still writing mindless crap because they want a good search ranking. Balance and Sincerity!

This comment was originally posted on KyleLacy.com

By: Thomas Ho

Thomas Ho — Fri, 20 Mar 2009 10:56:48 +0000

I agree with David Alexander: both in my “ignorance” and in my intent to say whatever occurs to me! In this way, I’ll “sleep better at night” and my “personal brand” remains intact: SINCERITY!

This comment was originally posted on KyleLacy.com

By: David Alexander

David Alexander — Fri, 20 Mar 2009 06:03:04 +0000

Thanks for an enlightening article.

At the risk of sounding really dumb I must admit that I was unaware of the concept of blogging with SEO keywords.

On reflection, I don’t think I will try, I have enough trouble producing content as it is….

This comment was originally posted on KyleLacy.com

By: Is Blogging for Search ruining Innovative Thought? | Kyle Lacy, Social Media - Indianapolis

Fri, 20 Mar 2009 05:00:20 +0000

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