I Want My MTV

Remember that tag line? Thinking back to the 80’s, there are not many ads that stick in my mind as much as the ones from MTV. Maybe “Where’s the Beef?” Push forward a couple of decades to today and the slogan has even more meaning.

Many of you have been asking so I wanted to post a quick update on my doings and whereabouts. And from the intro, you probably guessed it. About four weeks ago I joined MTV Networks and will be working in their Global Digital Media group on an initiative called “Scenic”. I’m sure I’ll be posting more on that in the future.

At a high level, “Scenic” is an initiative aiming to bridge a lot of the innovative platform capabilities that MTV Networks continues to pump out whether it be search, content, social, video and the like with an optimal and flexible way to deploy site features across the network. As you can see from my lack of posts, my first four weeks have not disappointed. It’s been busy but I’m thoroughly enjoying it as I’m working with a great team of people, we are innovating with some of the latest web technologies, working on a complex problem and building a set of digital products that aim to build great online experiences for users.

It is safe to say that MTV has evolved quite a bit in last 20 plus years. What was once MTV has now evolved into a portfolio of some of the best media brands out there. Of course there’s MTV, VH1 and CMT on the music side but in entertainment there’s Spike, Comedy Central and Atom. Leaving out a ton but you get the idea. My daughter is particularly excited that I’ll be working with Dora and Diego over at Nickelodeon. And internationally, there is an enormous amount we are doing as we extend the brands beyond the domestic market. (Apologies for the free plug, MTV Music Spain launched earlier this week!)

To close, check out MTV: The First 24 Hours. Wow.