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user experience

Metrics-Driven Innovation

Recently Marissa Mayer spoke at the Google Developer I/O Conference. This video has been promoted elsewhere but I thought it was worthwhile to promote again. The elements of web innovation and design approach, using Split A/B testing and the value of metrics is simply too important in our industry to go unnoticed. I think when people look back at Google’s success, their analytical approach to testing will go down as one of their key pillars. Eric Schmidt discussed its importance recently as well.

Here are some of the highlights from the video that I thought were great:

  • Story of why the Google home page is the way it is
  • The fact that Google even A/B tests white space; imagine testing negative space as a practice
  • Number of search results on a page; this is a dangerous one to blindly follow because I think it depends on how much data is on each search result but Google’s finding through regression testing that there is direct correlation between number of search results and results on the page
  • Making a product faster, you get that back in product usage: SPEED MATTERS!

Definitely check out the video, Marissa covers a lot of other interesting topics beyond the analytics as well discussing things Google is considered and how they are viewing things.

The story was also covered over at Yahoo!

user experience, great explanation

A co-worker sent me this to me weeks ago as one of the better examples he’s seen of explaining the real point of user experience. I just now got to take a good look at it and they did an excellent job in the overview. And they do it with what has become the most recent mainstream icon of consumer design, the Apple iPhone. (side note: rumors of the 3G iPhone are gaining momentum, that will be incredible, 3G and email push, enterprise support, sign me up)

Here is the slide show explaining the real point of solid user experience practice: