Was reading the essay “You Don’t Understand Our Audience,” by John Hockenberry in the latest edition of the MIT Technology Review. Very interesting piece about the shift in the views of the audience from his time at NBC and discusses the nature of realizing that the shift is occurring. A piece of the [...]
Posts Tagged ‘MIT Sloan’
Drivers for Corporate Innovation
What drives company innovation? Innovation is one of those words that ever company aspires to have as a company pillar. Well, maybe not every company. You don’t hear any CEOs saying publicly “our goal is to maintain status quo, derive all possible shareholder value from prior investments and keep this gravy train [...]
