Was reading the essay “You Don’t Understand Our Audience,” by John Hockenberry in the latest edition of the MIT Technology Review. Very interesting piece about the shift in the views of the audience from his time at NBC and discusses the nature of realizing that the shift is occurring. A piece of the [...]
Posts Tagged ‘NBC’
NBC Study on DVR Advertisting Views
I will admit, I am a fast-forwarder. I condense three hours of prime time viewing into a much more condensed time frame, usually starting at 10 p.m. The ability to fast-forward on a DVR has been a much debated issue in the advertising community. Now, NBC comes out with a study that [...]